Small Law Firms

Lawyer Accused Of Being His Own Marketing Department

Embarrassing to get caught tooting your own horn.

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What a well-cut jib!

Great. Phenomenal. Strong. These are all words you’d like to hear someone use to describe your law practice. And if you haven’t heard it from others, there’s no rule that stops you from describing yourself that way. But being your own biggest fan has its limits: putting “amazing attorney” on your manifest wall is fair game, but writing that on Avvo will get you in trouble. ABA Journal has coverage:

“Aaron Korson is the best attorney I have ever met.” That sentence was in a review posted to Korson’s profile page on Avvo, an online marketplace for legal services. The author was Aaron Korson, according to an Aug. 29 ethics complaint filed by the Illinois Attorney Registration and Disciplinary Commission.

It was one of at least 28 five-star Avvo reviews that Korson gave himself over a period of nearly five years, the complaint alleges.

Korson isn’t just accused of patting his own back, he’s also accused of thumbing the scale against others. The complaint also accuses Korson of leaving negative reviews for an attorney who took over one of his cases.

It takes a special brand of petty to weaponize Laywer Yelp™. Let your good deeds stand on their own. If you end up getting some praise from others, great, but if you get caught sniffing your own farts, everyone will make a big stink of it. Put another way, don’t get caught pulling a Musk:

Leave the nice words to your clients.

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Lawyer Is Accused Of Giving Himself Positive Online Reviews While Disparaging Another Lawyer [ABA Journal]

Chris Williams became a social media manager and assistant editor for Above the Law in June 2021. Prior to joining the staff, he moonlighted as a minor Memelord™ in the Facebook group Law School Memes for Edgy T14s.  He endured Missouri long enough to graduate from Washington University in St. Louis School of Law. He is a former boatbuilder who cannot swim, a published author on critical race theory, philosophy, and humor, and has a love for cycling that occasionally annoys his peers. You can reach him by email at [email protected] and by tweet at @WritesForRent.

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