Today At LMA: Top Picks For Novices, Veterans, And Data Junkies
Start your day by hearing directly from clients; continue with sessions in client feedback, lateral recruitment, PR, and more.
It’s Day Two of the Legal Marketing Association’s annual conference. After a full day yesterday, today brings another day of content that will send legal marketers back to their firms recharged, inspired, and ready to go “all in.”
Here’s a guide to making the most of your last day.
Snacks and Swag: The Marketplace will be open today from 7:15 a.m. to 12:45 p.m. (Last call for branded merch!) This will also be the gathering spot for today’s meals:
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- Breakfast: 7:15 to 8 a.m.
- Lunch: 11:30 a.m. to 12:45 p.m.
The Critical Client Perspective: Legal marketers must understand the pressures, problems and protocols of their firms’ clients. We kick off today with a candid discussion with lawyers from Google, Cineplex Entertainment, NuVasive, and Padres; they will discuss innovation within their own legal departments; share how law firms can better support them; and provide insight on the everyday business issues they face.
The In-House Counsel Panel immediately follows the LMA Annual Meeting at 8 a.m. in the Grand Ballroom 5.
Essentials Track Picks: If you are early in your legal marketing career – or if you want to learn a new aspect of the business – consider these sessions today:
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- 9:45 a.m.: Mastering the Art and Science of Client Feedback Discussions
- 10:30 a.m.: Leveraging Public Relations for Business Development Success
Advanced Track Picks: For the veterans among us, today’s courses can help you brainstorm new tactics – then effectively advocate for them:
- 10:30 a.m.: Looking Outside Our Industry: A Playground for New Insights and Creative Solutions
- 12:45 p.m.: Building Consensus and Adoption of Large-Scale Projects at Your Firm
Best Sessions to Help Grow Your Firm: If you’re eager to help your firm increase its revenue and roster, consider these courses:
- 10:30 a.m.: Making It Rain: Developing Women Rainmakers
- 12:45 p.m.: Navigating the Fastest Path to Market Share: Lateral Recruitment
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Best Session to Help You Leave Your Firm: On the other hand, you’re eager for something new, check out:
Best Sessions If You Love Data: While yesterday helped legal marketers consider AI in the legal marketing context, today brings discussions of data:
- 9:45 a.m.: Practical Experience Management: How to Get Your Firm Started on a Data Driven Journey
- 10:30 a.m.: The Data that Matters: Using Market Intelligence to Drive Growth
Closing Time: The conference will conclude at 1:45 in Grand Ballroom 5, where the Annual Conference Advisory Committee will reflect on key takeaways and provide practical tips for turning your new ideas into action.
Advice for All:
- Download the app – “LMA Annual Conference 2024” on the Apple App Store or Google Play Store. From there, you can organize your agenda, connect with other attendees, and collect contact information.
- If you feel torn between two sessions, don’t fret: Attendees will receive access to the Recordings Bundle for breakout session recordings.
- Focus your networking time: During lunch, join a table for a Shared Interest Group (SIG) that matters to you. (You do not need to be a member to join.) On Friday, there will be dedicated tables for the Solo/Small Team SIG, the Marketing Technology SIG, the PR & Communications SIG, and the Client Value SIG.
Katherine (Katie) Hollar Barnard is the managing partner of Firesign | Enlightened Legal Marketing, a communications agency for law firms and legal service providers. She also serves as co-chair of the LMA’s Strategies & Voices editorial committee
