Marketing
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Small Law Firms, TechnologyHow Law Firms Can Leverage Video Content To Drive Business
How one lawyer built a video marketing campaign that really rocks. -
Small Law Firms, Sponsored ContentPowerful Branding Strategies And Marketing Tips For Small Law Firms
Learn about the tools that make it easy to build a competitive and trustworthy visual brand. 
SponsoredCurbing Client And Talent Loss With Productivity Tech
Law firms must leverage technology to curb client attrition and talent loss, enhancing efficiency and aligning with evolving expectations for lasting success.-
Biglaw, Small Law FirmsTop Takeaways From LMA 24: Small-Firm Troubleshooting, Finding Success With Client Teams
Insights from the Legal Marketing Association’s annual conference.
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Biglaw, Small Law FirmsIntroducing ‘LMA On ATL’: A Growing Trove Of Marketing And Biz Dev Insight
In partnership with the Legal Marketing Association, we’ll be bringing you the business guidance that isn’t taught in law school. -
Morning DocketMorning Docket: 10.18.22
* Judge rules the 4th Amendment trumps 3rd party info grabs. [SF Chronicle]
* Whoa, partner!: Former partner at a Manhattan firm charged with cyberstalking. [Justice.gov]
* The price is right: Over the counter hearing aids are on the market! [CBS News]
* Thinking about changing your marketing budget during the downturn? Give this a read first. [Forbes]
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TechnologyHow To Supercharge The Most Traditional Of Marketing Options
Learn all about referral marketing in the age of Zoom in the latest Non-Eventcast. -
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FinanceThe Cryptocurrency Ballad Of Elon Musk And Dogecoin
Thanks to Elon Musk, it seems that Dogecoin could be the first cryptocurrency to actually be of real use as a, well, currency. 
SponsoredThomson Reuters' Claims Explorer: A Powerful Tool For Legal Claim Identification
Claims Explorer equips attorneys with powerful functionality to mitigate the risk of missed claims and enhance their strategic decision-making processes.-
FinanceMatt Damon, Cryptocurrency, And The Great Power Of Marketing
The Martian's crypto plug may be ridiculous — until it's not. -
TechnologyShould Lawyers Use TikTok For Marketing?
One of the best ways to understand how to take advantage of TikTok to market your law practice is to see how other lawyers are using it. -
Small Law Firms5 Ways To Market Your Firm For Free (While Using Your Strengths)
Identify your strengths and use them to your benefit. -
Morning DocketMorning Docket: 04.27.21
* A lawyer for a defendant allegedly present at the Capitol riot earlier this year is defending her client’s use of a mesh mask. It’s quite a fashion statement… [Hill]
* Check out this article on how lawyers can improve their digital marketing efforts. [Forbes]
* A lawsuit filed by a Michael Jackson accuser has been dismissed. [TMZ]
* Louisiana State University is being sued over how the school responded to Title IX complaints. [ESPN]
* A client, whose lawyer had his license suspended and refused to refund his fee, is suing his former attorney. [Roanoke Times]
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Small Law Firms, Sponsored ContentSolos Are Prospering In A World Gone Remote
Many solo practitioners showed a higher disposable income than ever by the end of 2020, noted the CEO of XIRA, which provides a fully integrated law practice management platform.
Sponsored
Curbing Client And Talent Loss With Productivity Tech
Law Firm Business Development Is More Than Relationship Building
Luxury, Lies, And A $10 Million Embezzlement
Sponsored
Tackling Deposition Anxiety: How AI Is Changing The Way Lawyers Do Depositions
Thomson Reuters' Claims Explorer: A Powerful Tool For Legal Claim Identification
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BiglawBest Practices In Law Firm Business Development And Marketing: An Interview With Deborah Farone
Deborah Farone, former chief marketing officer at Cravath and Debevoise, offers insight into Biglaw business development. -
Lawyer AdvertisingHow To NOT Write Your ‘Bio’ -- The One Mistake You Can’t Afford To Make
You know how everyone does it? It's the exact wrong way to do a bio. -
Non-SequitursNon-Sequiturs: 04.01.18
* Should a robot run the Federal Reserve? Passive monetary policy has its virtues, according to law professor Max Raskin. [Wall Street Journal]
* Which methods of statutory interpretation are most popular the Supreme Court these days? Adam Feldman breaks it down. [Empirical SCOTUS]
* Recalling judges just because we don’t like their decisions? Joel Cohen has some serious concerns. [The Hill]
* New at business development and seeking to grow your business? Deborah Farone, former chief marketing officer at Cravath and Debevoise, offers these insights. [The Current]
* “What Happens When the Government Lies About You in Court? Spoiler alert: Absolutely nothing.” [Weekly Standard]
* Prosecutorial perk: a free gym membership? Maybe if you work for South Carolina prosecutor Dan Johnson. [The State]
* Quite possibly the largest list of DWI facts on the planet. [Versus Texas]
* Saira Rao, former Cleary Gottlieb associate and author of the clerkship novel Chambermaid (affiliate link), is running for Congress — and coming to New York this month, for an event with actress Jill Kargman of Odd Mom Out. [Saira for Congress]
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BiglawBiglaw Business Development: 7 Tips From Top Rainmakers
Prominent partners from five top law firms share the secrets of their success. -
BiglawBiglaw Business Development: 5 Insights From Chief Marketing Officers
Some practical advice on generating new clients and new business, from top CMOs. -
Non-SequitursNon-Sequiturs: 11.03.17
* Colin Kaepernick’s lawyers have requested emails and texts from a number of teams as part of the quarterback’s collusion claim. They’ve also asked to speak to Texans owner Bob McNair, 49ers owner Jed York, and Cowboys owner Jerry Jones. [CBS Sports]
* So, you want to write a white paper. Best practices for law firms to make the most of the marketing opportunity. [Law and More]
* Bad news for in-house lawyers. Those sexual harassment trainings probably don’t work. [Mother Jones]
* Yeah, you best believe Anita Hill has some thoughts about what’s been going on. [New Yorker]
* It’s apparently Global Love Your Lawyer Day, so get out there and give your lawyer a hug! [ABA Journal]
* As Trump (slowly) nominates U.S. Attorneys, just how important is it that prosecutors have ties to the states they serve? [Baltimore Sun]
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Associate Advice, Small Law FirmsAnatomy Of An Associate Marketing Competition
Most law firms don’t really teach associates that much about marketing, but they should -- and sooner rather than later.
