Small Law Firms

Small Law Firms Spend Big Bucks In Mega Marketing Effort During Mike Tyson/Jake Paul Fight On Netflix

The law firms were the real winners at the boxing match seen round the world.

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(Photo by KENA BETANCUR/AFP via Getty Images)

More than 60 million people tuned in for this past weekend’s historic match between boxing legend Mike Tyson and Youtuber-turned-boxer Jake Paul. At the end of the fight, Paul came out on top, but the real winners were the law firms that were able to display their logos during the mega-event.

TorkLaw, a Los Angeles-based personal injury law firm, secured ring-side seats as well as a spectacular experience package — including amazing opportunities like an onstage spot at weigh-in, a locker room visit with both boxers ahead of the fight, as well as an in-ring photo opportunity after the fight — for $2 million. Senior partner Reza Torkzadeh and partner Korosh Torkzadeh wore hats with their firm logo that were given some pretty prominent airtime during the fight. USA Today has comments from Korosh.

“Life and sport often reflect each other in their unpredictability. At TorkLaw, as we spend our days fighting for our clients both inside and outside the courtroom, we see in boxing the same determination required to face life’s toughest battles,” Korosh … said in a statement provided to USA TODAY Sports. “Our involvement in this event is more than just support for sport — it’s a celebration of the human spirit and the strength it takes to keep fighting, no matter the odds.”

Not to be outdone, Dimopoulos Law Firm, a Las Vegas-based personal injury firm, sponsored Iron Mike himself. Tyson wore a shirt displaying the firm’s name during a pre-fight press conference, and firm representatives joined him in the ring during the match. Here he is, posing as the firm’s “new associate” in a clip filmed before the fight.

This sure was one heck of a successful marketing event. What’s the next sporting event that innovative small law firms will be able to sponsor?

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Mike Tyson vs. Jake Paul VIP fight package costs a whopping $2M. Here’s who bought it. [USA Today]

Staci ZaretskyStaci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on X/Twitter and Threads or connect with her on LinkedIn.

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